Zona Johna Buckethat by Zona Johna Instagram filter (made by Kristina Vilyams, an artist and designer)

Aleksandra Rałowska captures a picture using the Zona Johna Buckethat try-on effect

ZONA JOHNA BUCKETHAT

Zona Johna x Kristina Vilyams

March 2020

Developed the Zona Johna Buckethat AR try-on effect in collaboration with Zona Johna, a Warsaw-based sustainable fashion brand. This interactive experience brings their signature bucket hat design into the digital realm, enhancing customer engagement and redefining virtual fashion exploration.

Zona Johna is a Warsaw-based sustainable fashion brand celebrated for its eclectic designs, bold use of color, and innovative approach to eco-conscious production. Founded by Aleksandra Rałowska, the brand has established itself as a trailblazer in modern fashion, combining artistic expression with a commitment to sustainability. Zona Johna’s collections have gained international recognition and have been featured in major publications, including Vogue, Glamour, and ELLE Poland. The brand’s ethos focuses on responsible production practices, ensuring minimal environmental impact while maintaining high-quality craftsmanship and unique aesthetics.

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