JIU JIE is a New York-based home goods label founded in 2018 by creative director and designer Jeanette Reza. The brand is renowned for its plush, polymorphous knot pillows—crafted from luxurious fabrics in bold colors and patterns. Inspired by desire and sensuality, these modular cushions can be unraveled and reconfigured into new, sculptural forms. Available at leading retailers such as SSENSE, JIU JIE has been featured in Architectural Digest, W Magazine, Vogue, Elle, Elle Decoration, The Good Trade, Grazia, New York Magazine, Financial Times, and Elle Decor.

Jeanette Reza captures a video using The Original Knot virtual try-on effect