Kristina Vilyams is a Miami-based artist and digital designer who has received widespread acclaim for her artwork featuring augmented reality virtual try-on solutions. Her creations have garnered nearly 100 million views*, earning recognition from a global audience and notable figures. Titled “It's a Thing” by Architectural Digest in 2020, her work has been featured in publications such as Elle Australia, Vogue Living, Yahoo, Curated Interior, and others.
*On Meta platforms, according to Meta Insights data for January 2024
A Journey in User Experience
After 5 years to user experience design, Kristina Vilyams discovered her true calling in digital wear. Her passion for contemporary art and fashion began to intertwine with her expertise, leading her to create high-quality immersive experiences and virtual garments.
2015-2019
Innovating During Lockdown
In the wake of the global pandemic, Kristina took the opportunity to innovate. She developed several try-on effects to bring virtual interior decor into people’s homes, providing joy and creativity during a challenging time. Notable collaborations included the creation of the Ouhlala Foam Mirror in partnership with Ouhlala Le Shop, a Paris-based concept store, and esteemed designer Gustaf Westman. These AR effects garnered over 34 million impressions* across Instagram and Facebook, resonating with a global audience and catching the attention of notable figures.
*According to Meta Insights data for January 2024
2020
Recognized by Architectural Digest
Kristina’s work gained further recognition in July 2020 when it was featured in Architectural Digest under the title “It’s a Thing.” This spotlight was a significant milestone, showcasing her innovative approach in various esteemed publications, including Elle Australia, Vogue Living, Curated Interior, and Yahoo.
2020
Collaborations with Leading Brands
Over the next few years, Kristina collaborated with a diverse array of renowned brands and designers, including Susan Alexandra, Dollchunk (founded by Kristen Bateman), Gustaf Westman, JIU JIE (founded by Jeanette Reza), Christen Mooney (known as ThugPop), and Zona Johna (founded by Aleksandra Rałowska). These partnerships focused on creating engaging virtual try-on experiences that enabled customers to interact with and explore products through augmented reality, enhancing brand influence and recognition on social media.
2020-2023
Featured on Lenslist
In August 2021, Kristina’s work for ThugPop, titled DOLL ON A FARM, was celebrated by Lenslist, a leading platform in Extended Reality, and featured in their Weekly Selection #54.
2021
Awards and Accolades
Her collaboration with Dollchunk on Doll Parts in March 2022 was recognized as one of the Best Branded Instagram Filters of 2022 by Lenslist, highlighting her impact in the digital fashion space.
2022
Nearly 100 Million Views
By December 2023, Kristina’s creations had amassed nearly 100 million views on Meta platforms, showcasing her growing influence in the digital realm.
2023
Mentorship at Uxcel
In January 2024, Kristina was appointed as a Mentor at Uxcel, a leading platform for User Experience Design education. With over 300,000 learners worldwide, Uxcel is renowned for its tools that empower users to master UX design, further solidifying Kristina’s commitment to sharing her knowledge and expertise with the next generation.
2024
Advancing Art Direction Skills at Central Saint Martins
In October 2024, Kristina began her studies in Art Direction for Fashion at Central Saint Martins, University of the Arts London. This prestigious program is enhancing her expertise in creating compelling images that resonate with audiences, developing a deep understanding of visual storytelling, and honing her skills in managing multifaceted fashion projects. Under the mentorship of seasoned industry professionals, Kristina is learning the intricacies of interpreting briefs, collaborating with creative teams, and executing polished presentations, equipping her with the practical knowledge to excel as an art director in fashion.
2024
Professional Memberships
