Kristina Vilyams x Ouhlala Le Shop

January, 2020

Ouhlala is a Paris based online gallery and boutique that supports artists and designers who offer unique pieces bridging art and design. The gallery was co-founded by Carole Hours and Frans McCabe.

During the 2020 lockdown, our team created the Ouhlala Foam Mirror filter, an innovative and creative solution to bring the whimsical spirit of Ouhlala into people's homes. The AR project, developed in collaboration with Ouhlala achieved over 31 million impressions on Instagram and was featured on Architectural Digest.

People are taking pictures through the Ouhlala Foam Mirror Instagram filter made in collaboration with Ouhlala Le Shop. Photo credits: @ouhlala_x_ioki, @thugpop, @miraalmomani, @kristenvbateman, @pezones.revueltos, @sarahduriani, @emmajanekepley, @abigailcantika, @viola3000, @samicronk, @kristinavilyams, @sabrinamayve, @linnea_dietrichson, @eliftastekne, @iheart.ittooaivy, @annalottananne, @_francinevega, @tycheagatha, @laurenalicemccurry, @roosasaarni, @mirandalorikeet, @rosehilll, @ascellelou, @vivianfrey, @goodgrlgonnab, @emmakassow @tayacody

Ouhlala Foam Mirror

META INSIGHTS*

*The numbers for July, 2023

Cultivating successful outcomes is of paramount importance to both content creators and brand marketers. Within the digital content landscape, the Ouhlala Foam Mirror filter stands out as an exemplar of highly engaging marketing instruments. Its exceptional performance is evidenced by the comprehensive utilization of Meta marketing insights tools, showcasing some of the highest results in the field.

The number of times the effect was on-screen in stories, posts and reels on Instagram, and in stories and posts on Facebook
The number of times people have opened the effect in the Instagram or Facebook cameras
The number of times someone took a photo or video with the effect
The number of times people took a photo or video with the effect and saved it
The number of times someone shared a photo or video featuring the effect