Susan Korn captures a picture using the Tiny Joys virtual try-on effect
BUTTERFLY EFFECT & TINY JOYS
Susan Alexandra x Kristina Vilyams
January 2021
In collaboration with Susan Alexandra, we developed the Butterfly Effect and Tiny Joys AR try-on effects featuring her signature Butterfly Barrettes and Tiny Joys Studs.
Susan Alexandra is a highly esteemed New York-based brand founded by visionary designer Susan Korn. Known for its distinctively eclectic beaded bags, accessories, and homeware, the brand has attracted admiration from prominent figures in fashion, including Julia Fox, Kendall Jenner, Emma Chamberlain, Gigi Hadid, Pete Davidson, and others. With collaborations spanning notable brands like Vans, Post Cereal, Sweetgreen, Warby Parker, and Disney, Susan Alexandra continues to expand and explore new creative frontiers.
Butterfly Barrette hair clips
Our collaboration with Susan Alexandra brought to life the vibrant and playful Butterfly Effect and Tiny Joys, inspired by her signature Butterfly Barrettes and Tiny Joys Studs.
These handcrafted accessories, made in NYC, feature bold, dazzling colors and are designed to be worn in clusters, creating a whimsical and statement look.
Butterfly Barrette hair clips by Susan Alexandra (Model: Kenzie Stiles, Photographer: Emma Childs, Stylist: Mary-Helen Guastello). Courtesy of Susan Alexandra
With a creative digital approach, we transformed these physical pieces into an immersive AR experience, allowing users to virtually try on these unique clips. This collaboration blends the charm of handmade craftsmanship with the innovation of virtual fashion, celebrating Susan Alexandra’s joyful and individualistic aesthetic in a whole new realm.
Butterfly Barrette hair clips by Susan Alexandra (Model: Kenzie Stiles, Photographer: Emma Childs, Stylist: Mary-Helen Guastello). Courtesy of Susan Alexandra
Butterfly Barrette hair clips by Susan Alexandra (Model: Kenzie Stiles, Photographer: Emma Childs, Stylist: Mary-Helen Guastello). Courtesy of Susan Alexandra
“Our sweet handmade butterfly clips have emerged from their cocoon to adorn your beautiful head! Handmade in NYC, they come in a myriad of dazzling colors and look marvelous worn together in clusters.” – Susan Alexandra
Butterfly Barrette hair clips by Susan Alexandra (Model: Kenzie Stiles, Photographer: Emma Childs, Stylist: Mary-Helen Guastello). Courtesy of Susan Alexandra
Butterfly Effect virtual try-on solution, developed for Susan Alexandra, featuring 3D Butterfly Barrettes
