Kristina Vilyams x Susan Alexandra
January, 2021
Susan Alexandra stands as an esteemed New York based brand, founded by the visionary designer Susan Korn. Renowned for its captivatingly eclectic beaded bags and accessories, the brand has garnered admiration from prominent figures in the fashion industry, including Julia Fox, Kendall Jenner, Emma Chamberlain, Gigi Hadid, Pete Davidson, and other influential style icons.
For Susan Alexandra, we crafted two bespoke Augmented Reality try-on effects, showcasing her iconic Butterfly Barrettes and Tiny Joys Studs. The effects come complete with customizable makeup options, 3D hair clips, and vibrant hues, enhancing the overall user experience.
People are wearing Susan Alexandra’s Instagram AR filters. Photo credits: @susan_alexandra, @pomelocasa, @erica_hashimoto, @katiekimmel, @eiffeltyler, @sierratishgart, @happy_tunes, @thealexandraarnold, @megsstalter, @kristinavilyams, @tinymoron, @for_ann_ette, @daniellefalzetta, @madstrap, @antigravity.natalie, @anyaschulman, @evemariekuijstermans, @tvsick, @abigailroze, @pickledninas, @elowaz, @ikidirectory
For Susan Alexandra our 3D models have played a pivotal role in translating the brand's distinctive aesthetics into captivating virtual representations. Every bead, every texture, and every intricate detail is meticulously recreated in our digital creations, ensuring that Susan Alexandra's unique essence shines through.
Butterfly Barrette
3D Butterfly Barrettes were developed for Susan Alexandra’s try-on effect from the real-life barrettes
I LOVE NY Bag
3D I LOVE NY Bag was developed from the real-life bag for Susan Alexandra’s try-on effect
Susan Alexandra's 'Butterfly Effect' Instagram filter showcases custom-developed 3D Butterfly Barrettes and makeup options
Susan Alexandra's 'Tiny Joys' Instagram effect